SBD/March 4, 2011/Research and Ratings

ESPN Remains In Over 100 Million U.S. Homes For Month Of March

ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's basketball tournament later this month will air for the first time on TBS, TNT and truTV. TBS leads all cable nets with a U.S. distribution of 101.1 million homes, while TNT is in 100.6 million homes. TruTV is in 92.6 million homes, which ranks higher than all cable sports nets except ESPN and ESPN2 (THE DAILY).

CABLE SPORTS NETWORKS: U.S. DISTRIBUTION FOR MARCH
NETWORK
'11
(000)
'10
(000)
'09
(000)
'08
(000)
'07
(000)
'06
(000)
ESPN
100,106
99,221
98,159
96,504
93,036
90,466
ESPN2
99,971
98,816
97,711
96,188
92,539
89,881
Golf Channel
83,556
83,031
81,016
73,975
75,286
67,851
Speed
78,172
75,272
73,329
71,891
70,488
65,754
Versus
75,985
63,788
74,788
72,151
72,166
63,410
ESPNews
73,637
72,396
68,113
63,289
55,633
47,490
ESPNU
72,555
n/a
n/a
n/a
n/a
n/a
NFL Network
56,930
56,312
41,920
42,853
40,935
n/a
MLB Network
55,380
n/a
n/a
n/a
n/a
n/a
NBA TV
55,270
n/a
n/a
n/a
n/a
n/a
Fox Soccer
38,641
36,098
34,419
n/a
n/a
n/a
ESPN Classic
36,939
57,788
63,324
62,153
65,365
59,968

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS Sports Network, Tennis Channel and Fox College Sports.

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