SBD/March 4, 2011/Research and Ratings

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  • ESPN Remains In Over 100 Million U.S. Homes For Month Of March

    ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's basketball tournament later this month will air for the first time on TBS, TNT and truTV. TBS leads all cable nets with a U.S. distribution of 101.1 million homes, while TNT is in 100.6 million homes. TruTV is in 92.6 million homes, which ranks higher than all cable sports nets except ESPN and ESPN2 (THE DAILY).

    CABLE SPORTS NETWORKS: U.S. DISTRIBUTION FOR MARCH
    NETWORK
    '11
    (000)
    '10
    (000)
    '09
    (000)
    '08
    (000)
    '07
    (000)
    '06
    (000)
    ESPN
    100,106
    99,221
    98,159
    96,504
    93,036
    90,466
    ESPN2
    99,971
    98,816
    97,711
    96,188
    92,539
    89,881
    Golf Channel
    83,556
    83,031
    81,016
    73,975
    75,286
    67,851
    Speed
    78,172
    75,272
    73,329
    71,891
    70,488
    65,754
    Versus
    75,985
    63,788
    74,788
    72,151
    72,166
    63,410
    ESPNews
    73,637
    72,396
    68,113
    63,289
    55,633
    47,490
    ESPNU
    72,555
    n/a
    n/a
    n/a
    n/a
    n/a
    NFL Network
    56,930
    56,312
    41,920
    42,853
    40,935
    n/a
    MLB Network
    55,380
    n/a
    n/a
    n/a
    n/a
    n/a
    NBA TV
    55,270
    n/a
    n/a
    n/a
    n/a
    n/a
    Fox Soccer
    38,641
    36,098
    34,419
    n/a
    n/a
    n/a
    ESPN Classic
    36,939
    57,788
    63,324
    62,153
    65,365
    59,968

    NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS Sports Network, Tennis Channel and Fox College Sports.

    Print | Tags: Research and Ratings, Nielsen Media Research
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