Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 4, 2011/Research and RatingsPrint All
ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's basketball tournament later this month will air for the first time on TBS, TNT and truTV. TBS leads all cable nets with a U.S. distribution of 101.1 million homes, while TNT is in 100.6 million homes. TruTV is in 92.6 million homes, which ranks higher than all cable sports nets except ESPN and ESPN2 (THE DAILY).CABLE SPORTS NETWORKS: U.S. DISTRIBUTION FOR MARCHNETWORK'11
Golf Channel83,55683,03181,01673,97575,28667,851 Speed78,17275,27273,32971,89170,48865,754 Versus75,98563,78874,78872,15172,16663,410 ESPNews73,63772,39668,11363,28955,63347,490 ESPNU72,555n/an/an/an/an/a NFL Network56,93056,31241,92042,85340,935n/a MLB Network55,380n/an/an/an/an/a NBA TV55,270n/an/an/an/an/a Fox Soccer38,64136,09834,419n/an/an/a ESPN Classic36,93957,78863,32462,15365,36559,968
NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS Sports Network, Tennis Channel and Fox College Sports.