Media Notes

ESPN CHICAGO's Jon Greenberg wrote as the Bulls have "evolved into a must-watch team," TV analyst Stacey King's calls "have become cult classics." The Bulls have "created a soundboard on their website with his greatest hits, such as 'Stop it!', 'I want to go higher!' and 'Mouse in the house,'" and 8,000 people "like" the soundboard on Facebook. King also "started a Twitter account a month ago and has more than 7,000 followers" (ESPNCHICAGO.com, 3/3).

CUPS RUNNETH OVER: Tennis Channel has extended its rights agreements with the Int'l Tennis Federation and the USTA, allowing it to remain the exclusive U.S. broadcaster of all Davis Cup, Fed Cup and Hyundai Hopman Cup matches. As part of the deals, Tennis Channel will have rights to all U.S. Davis Cup matches through '13 and all other matches in the three tournaments through '15 (Tennis Channel).

FIVE-STAR RECRUITS: In Houston, David Barron writes Univ. of Texas fans "could hardly have gotten more fortunate" with ESPN choosing VP/Programming & Acquisitions for College Football Dave Brown and Senior Coordinating Producer Stephanie Druley "to head up the new ESPN Texas network." Brown said that the net "will sign on in mid- to late August." The "mix of studio shows, event shows and non-sports programs has yet to be announced," but Brown said that the channel "will be as live as ESPN can make it" (HOUSTON CHRONICLE, 3/4).

PARTNERING UP: Rogers Sportsnet has reached a three-year agreement with the MLS Vancouver Whitecaps, and as part of the deal Sportsnet will broadcast 21 Whitecaps matches this season, more than any other network in Canada. Rogers Sportsnet Pacific and Rogers Sportsnet One will broadcast 20 of the 21 games, all in HD. Sportsnet will televise 24 Whitecaps matches during the '12 and '13 seasons (Rogers Sportsnet).