SBD/March 4, 2011/Media

Fuel TV Giving AMA Pro Motocross Series Its First Season-Long Coverage Plan

Action sports network Fuel TV will offer 24 hours of live coverage from the '11 Lucas Oil AMA Pro Motocross series. It is the first time the series has ever had consistent coverage of its entire season. Fuel TV, which cut a deal with motocross series operators MX Sports Pro Racing and Alli Sports, will offer two hours of live coverage for each of the series' 12 races plus 15 one-hour recap shows from each race every Thursday. Alli Sports, the MTV- and NBC-owned company behind the Dew Tour, will cover production costs. Fuel TV will pay a rights fee, and Alli Sports and MX Sports will have some commercial inventory in the broadcast. Fuel TV GM C.J. Olivares said, "We've been continuing to take steps into the motocross category the last few years, so this is a big step for us in not only motocross but also in live programming. There aren't that many opportunities (in action sports) to go live. This was too good to pass up." Alli Sports President Wade Martin: "This makes sense for both of us. As they move more in the motorsports space and we look to position motocross more in the action sports genre, this is a good step." Fuel TV made its first foray into live programming two years ago with the Billabong Pipemasters from Hawaii.
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