Josh Norman Critical Of Goodell, De Smith AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Giants Still Getting Scrutiny Over Brown Silence Tom Brady Launches Line Of Healthy Snacks Bubba Wallace Lands New Sponsor Lochte Loses Four Sponsors In One Day Steelers G Wants Players To Prep For Lockout NBC Wants Premium On "TNF" Ads
SBD/March 4, 2011/Marketing and Sponsorship
NFL Labor Watch: Potential Lockout Threatens Billions Of Dollars In Advertising
Published March 4, 2011
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HITTING THEM WHERE IT HURTS: The WALL STREET JOURNAL's Matthew Futterman notes the NFL "makes money from three main sources -- tickets sales, broadcast fees and corporate sponsors." A lockout, if it occurred, "would likely have a drastic effect on ticket revenue and money from sponsorships, as the league is forced to cancel games and companies take their sports-marketing dollars elsewhere." For sponsors and broadcast companies, "losing the NFL would mean losing the most reliable, albeit expensive, tool for reaching TV's largest audience" (WALL STREET JOURNAL, 3/4). Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman said that if a lockout does happen, the networks will have "big chunks of time to fill with programming that ... 'will be nowhere near as valuable as football games'" (CNNMONEY.com, 3/3).