Trump Declares Interest In Buying Bills Adidas Signs Lillard To Massive Shoe Deal NFL Media COO Brian Rolapp Sits For Q&A Ian Darke Featured In ESPN World Cup Spot Marketplace Roundup Spieth's Masters Breakout Huge For Under Armour Padres Form Partnership With National Univ. 49ers, S.F. Battling Over McCartney Concert? Darlington Launches History-Focused Campaign FSU Unveils New Logo, Uniforms
Upcoming Conferences and Events
SBD/March 4, 2011/Marketing and Sponsorship
NFL Labor Watch: Potential Lockout Threatens Billions Of Dollars In Advertising
Published March 4, 2011
HITTING THEM WHERE IT HURTS: The WALL STREET JOURNAL's Matthew Futterman notes the NFL "makes money from three main sources -- tickets sales, broadcast fees and corporate sponsors." A lockout, if it occurred, "would likely have a drastic effect on ticket revenue and money from sponsorships, as the league is forced to cancel games and companies take their sports-marketing dollars elsewhere." For sponsors and broadcast companies, "losing the NFL would mean losing the most reliable, albeit expensive, tool for reaching TV's largest audience" (WALL STREET JOURNAL, 3/4). Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman said that if a lockout does happen, the networks will have "big chunks of time to fill with programming that ... 'will be nowhere near as valuable as football games'" (CNNMONEY.com, 3/3).