SBD/March 4, 2011/Franchises

WNBA Dream Launch Campaign Designed To Raise Awareness Throughout Atlanta

New campaign features several Dream players on billboards in the Atlanta area
The WNBA Atlanta Dream do not begin their ’11 season for nearly three months, but the team is trying to capitalize on its appearance in last year’s WNBA Finals with a new marketing campaign appearing throughout its home market. The Dream Thursday launched their "Run with the Dream" campaign, which includes billboards, radio and television advertising. Dream President & COO Toby Wyman said the campaign seeks to continue the momentum from the team’s Eastern Conference Championship while spreading awareness about the franchise. Wyman: “We’re still in an awareness building mode. Even though the team is going into its fourth season, I think awareness is still something we need to build.” The Dream finished the ’10 season ranked 10th in the 12-team league in attendance, drawing an average of 6,293 fans per game to Philips Arena. Dream Fs Angel McCoughtry, Iziane Castro Marques and Sancho Lyttle are featured in the initial series of TV and radio ads, while a second set of radio spots will emphasize the team's connection to the Atlanta community with a focus on the Dream's platform of inspiring young girls. Wyman said, “Once people make the connection with our players, we see that connection really help us from a box office standpoint.” He noted the media spend for the campaign is in the low-six figures. The campaign is via goodsteve advertising, Virginia.
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