SBD/March 3, 2011/Research and Ratings

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Sports executives said Chevrolet is the auto brand that most effectively utilizes its sports sponsorship to increase brand recognition in the U.S., according to results from a Turnkey Sports poll taken in February. Thirty-Four percent of respondents listed Chevy first, followed by Ford (21%) and Kia (12%). The same question was asked of banks in the U.S., with Bank of America leading that category at 44% (Turnkey Sports).

Which of the following automotive brands most effectively utilizes sports
sponsorships to increase brand recognition in the U.S.?
BRAND % BRAND %
Chevy 34% Buick 3%
Ford 21% Dodge 2%
Kia 12% Honda 1%
Toyota 11% Nissan 0%
Volkswagen 7% Not sure/No response 9%
Which of the following banks most effectively utilizes sports
sponsorships to increase brand recognition in the U.S.?
BRAND % BRAND %
Bank of America 44% BBVA Compass 3%
Citibank 10% KeyBank 3%
JP Morgan Chase 9% BNP Paribas 2%
Wells Fargo 5% U.S. Bank 2%
PNC Bank 4% Not sure/No response 17%
SunTrust 3%    
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