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SBD/March 3, 2011/Research and Ratings
Poll: Chevrolet Most Effective Sports Sponsor Among Automakers
Published March 3, 2011
Sports executives said Chevrolet is the auto brand that most effectively utilizes its sports sponsorship to increase brand recognition in the U.S., according to results from a Turnkey Sports poll taken in February. Thirty-Four percent of respondents listed Chevy first, followed by Ford (21%) and Kia (12%). The same question was asked of banks in the U.S., with Bank of America leading that category at 44% (Turnkey Sports).
| Which of the following automotive brands most effectively utilizes sports sponsorships to increase brand recognition in the U.S.? |
|||
| BRAND | % | BRAND | % |
| Chevy | 34% | Buick | 3% |
| Ford | 21% | Dodge | 2% |
| Kia | 12% | Honda | 1% |
| Toyota | 11% | Nissan | 0% |
| Volkswagen | 7% | Not sure/No response | 9% |
| Which of the following banks most effectively utilizes sports sponsorships to increase brand recognition in the U.S.? |
|||
| BRAND | % | BRAND | % |
| Bank of America | 44% | BBVA Compass | 3% |
| Citibank | 10% | KeyBank | 3% |
| JP Morgan Chase | 9% | BNP Paribas | 2% |
| Wells Fargo | 5% | U.S. Bank | 2% |
| PNC Bank | 4% | Not sure/No response | 17% |
| SunTrust | 3% | ||
