SBD/March 3, 2011/People and Pop Culture

Executive Transactions

Sunrise Sports & Entertainment yesterday announced a new team-based corporate sales structure that organizes the department into five separate teams, each with five distinct positions: team captain, new business development director, strategic partnerships manager, brand activation manager and support staff associate. The team captains are President & COO MICHAEL YORMARK, Exec VP & CMO PEDRO GONCALVES and Exec Dirs TIM KUHL, DUFFY HOUSE and TED MAJOR (SSE).

KORRIO MAKES HIRES: Korrio, a Seattle-based developer of an online youth sports information and communications platform, has made three senior exec hires. Former Seattle Sounders player DANIEL JACKSON has been named Dir of Business Development. Longtime technology sales exec TIM BAUMAN has been named VP/Sales. BRAD HEFTA-GAUB, a veteran online entrepreneur and founder of fitness social hub Sweat365.com, has been named Chief Technology Officer (Eric Fisher, SportsBusiness Journal).

EXECS: The L.A. Memorial Coliseum Commission has hired JOHN SANDBROOK as interim GM, replacing longtime GM PATRICK LYNCH. The commission also "tightened oversight of management Wednesday, enacting an emergency measure requiring all new event contracts to be approved by the full nine-member commission" (L.A. TIMES, 3/3)....Universal Sports Network has hired ALLYSON DAVIS as VP/Marketing. Davis previously served as co-President of Big Top Marketing & Promotions, which she co-founded in '06 (Universal Sports)....Delaware North Cos. has hired LARRY WITTENBERG as COO for Sportservice. Wittenberg, who previously ran Wittenberg Operations, Planning & Design, will be responsible for overseeing the company's 50-plus venues in the U.S. and Canada. Delaware North also has hired DAVID URSO as Sportservice Regional VP for the southeast region, reporting to Sportservice VP/Operations JOE SIMS (Delaware North)....MLS/SUM has hired ANDREW CHEK as Retail Development Manager for Consumer Products and TRICIA BUTLER as Account Exec for MLS Digital Properties (MLS/SUM)....Charlotte Major League Lacrosse has hired WADE LEAPHART as Dir of Sales & Marketing. Leaphart most recently worked with Revolution Racing and The 909 Group (Charlotte MLL)....Speedway Children's Charities has hired former NASCAR Dir of Diversity & Special Projects TISH SHEETS as Managing Dir (SCC)....The Southland Conference has hired CHRIS MYCOSKIE as Dir of Television & Electronic Media (Southland).

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