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SBD/March 3, 2011/Media
March Madness On Demand Available On iPad This Year For The First Time
Published March 3, 2011
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AD SUPPORTED AGAIN THIS YEAR: MMOD will again be advertiser-supported, including the mobile products, with both Turner and CBS handling that aspect. Network officials declined to specify '11 ad sales figures, but said the event is nearly sold out both online and on TV, with remaining inventory being held for top clients with last-minute buys. MMOD sold $32M worth of advertising for CBS two years ago, and posted strong though unspecified growth off of that figure last year. Corporate champion sponsors this year are AT&T, Capital One and Coca-Cola. MMOD ad sales categories showing particularly strong growth this year have been auto, construction and home-related products, and toiletries. Similar to prior years under CBS, Turner yesterday declined to reveal what this year's "Boss Button" will look like. The always-popular feature was clicked 3.94 million times last year, up 42% from '09.