SBD/March 3, 2011/Media

MLB And Endemol To Create Web Series Around One Fan Watching All Games

Contest winner will be provided an apartment with numerous flat-screen TVs
MLB and Endemol are “teaming up to mint a new multi-media sports personality via a web series that gives one fan a 'dream job,'" according to Marisa Guthrie of the HOLLYWOOD REPORTER. The companies are “searching for the ultimate seamhead to move to New York and watch every single MLB game over the course of the entire season and share that experience with baseball fans via social media, video blogs and webisodes.” The winner will be “set up in an apartment in New York City festooned with numerous flat screen TV’s providing a live feed of every game.” The series is “set to launch at the end of the month" in time for Opening Day of the '11 MLB season on March 31. MLB and Endemol have received “over 5,000 submissions since the online application was posted Feb. 17.” Endemol USA VP/Digital Media David Armour: “The response has been overwhelming.” The series will have “a presence on and there will also be potential for TV appearances.” Armour said, “This is much more than a web series. This is a longer term commitment. We’re creating a full community with lots of interactivity" (, 3/2).
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