Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/March 3, 2011/Marketing and Sponsorship
Tecate Builds Largest Retail Promotion Ever For May 7 Pacquiao-Mosley Bout
Published March 3, 2011
BACK FOR MORE: MEDIAPOST’s Karl Greenberg noted Tecate and Tecate Light are “running their 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on the weekend of April 15.” The brands will be offering “more than $100 in discounts to racing event tickets and snacks, as well as promotions and live music concerts leading up to the main race.” They also will “offer car cleaning products with the purchase of a 12-pack or larger of Tecate Light or Tecate in Southern California,” and stores will “give out free passes” to Tecate Light’s “Fiesta Friday” concert (MEDIAPOST.com, 2/28).