Boston Marathon Sponsor Cautious In Marketing Tickets Needed For Mayweather-Pacquiao Weigh-In Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights Tecate To Offer Up To $50 Off Mayweather PPV Tigers Increasing Amount Of Women's Merchandise North Face Promoting Activewear Line
Upcoming Conferences and Events
SBD/March 3, 2011/Marketing and Sponsorship
Tecate Builds Largest Retail Promotion Ever For May 7 Pacquiao-Mosley Bout
Published March 3, 2011
BACK FOR MORE: MEDIAPOST’s Karl Greenberg noted Tecate and Tecate Light are “running their 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on the weekend of April 15.” The brands will be offering “more than $100 in discounts to racing event tickets and snacks, as well as promotions and live music concerts leading up to the main race.” They also will “offer car cleaning products with the purchase of a 12-pack or larger of Tecate Light or Tecate in Southern California,” and stores will “give out free passes” to Tecate Light’s “Fiesta Friday” concert (MEDIAPOST.com, 2/28).