Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Lenovo's NFL Deal Leads To Brand Awareness Spike Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/March 3, 2011/Marketing and Sponsorship
Published March 3, 2011
CHIPS & PUTTS: The LPGA Tuesday introduced the Sherwood Taipei hotel as the title sponsor for its first event in Taiwan. The Oct. 20-23 LPGA Taiwan Championship will have a prize pool of $2M (FOCUSTAIWAN.tw, 3/1)....Capital One Bank last week "signed on as the official bank" of the PGA Tour Zurich Classic. The tournament's signature venue "will be branded the Capital One Bank Champion's Club." The bank's sponsorship also will include a "presenting role in the annual Louisiana Forward Economic Summit to be held April 26" (New Orleans TIMES-PICAYUNE, 3/3).
WINNING HAND: In Jacksonville, David Bauerlein reported the NFL last week "won a quick victory over Jacks or Better LLC after the business repeatedly refused to remove a photo of Jaguars quarterback David Garrard from its website." Jacks or Better "agreed to pay $5,000 and not use images of Garrard or any NFL trademarks without written authorization" (JACKSONVILLE.com, 3/1).