SBD/March 3, 2011/Marketing and Sponsorship

Marketplace Roundup

Knicks selling line of Carmelo-themed merchandise at MSG, online
The Knicks have released a line of Carmelo Anthony-themed merchandise for sale at MSG and NYKnicksStore.com. In addition to more than 1,000 No. 7 jerseys, the Knicks beginning yesterday at MSG are selling Anthony swingman and fashion jerseys, a variety of men's and women's fashion T-shirts, basketballs, pennants, pins, key chains and rally towels (Knicks).

CHIPS & PUTTS: The LPGA Tuesday introduced the Sherwood Taipei hotel as the title sponsor for its first event in Taiwan. The Oct. 20-23 LPGA Taiwan Championship will have a prize pool of $2M (FOCUSTAIWAN.tw, 3/1)....Capital One Bank last week "signed on as the official bank" of the PGA Tour Zurich Classic. The tournament's signature venue "will be branded the Capital One Bank Champion's Club." The bank's sponsorship also will include a "presenting role in the annual Louisiana Forward Economic Summit to be held April 26" (New Orleans TIMES-PICAYUNE, 3/3).

WINNING HAND
: In Jacksonville, David Bauerlein reported the NFL last week "won a quick victory over Jacks or Better LLC after the business repeatedly refused to remove a photo of Jaguars quarterback David Garrard from its website." Jacks or Better "agreed to pay $5,000 and not use images of Garrard or any NFL trademarks without written authorization" (JACKSONVILLE.com, 3/1).
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