NBC PyeongChang Sales Pacing Ahead Of Sochi New Era Looks To Build On Record MLB Sales Intel Pokes Fun At LeBron James In New Creative Royals Add Seven New Sponsors For '17 Season Ronaldo Launching Men's Denim Brand In U.S. NASL's Indy Eleven Adds Turkish Airlines As Sponsor Marketplace Roundup Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup
SBD/March 3, 2011/Marketing and Sponsorship
Published March 3, 2011
CHIPS & PUTTS: The LPGA Tuesday introduced the Sherwood Taipei hotel as the title sponsor for its first event in Taiwan. The Oct. 20-23 LPGA Taiwan Championship will have a prize pool of $2M (FOCUSTAIWAN.tw, 3/1)....Capital One Bank last week "signed on as the official bank" of the PGA Tour Zurich Classic. The tournament's signature venue "will be branded the Capital One Bank Champion's Club." The bank's sponsorship also will include a "presenting role in the annual Louisiana Forward Economic Summit to be held April 26" (New Orleans TIMES-PICAYUNE, 3/3).
WINNING HAND: In Jacksonville, David Bauerlein reported the NFL last week "won a quick victory over Jacks or Better LLC after the business repeatedly refused to remove a photo of Jaguars quarterback David Garrard from its website." Jacks or Better "agreed to pay $5,000 and not use images of Garrard or any NFL trademarks without written authorization" (JACKSONVILLE.com, 3/1).