SBD/March 3, 2011/Franchises

Wild Freeze Prices On All Season Tickets In Attempt To Restore Sellouts

Wild's sellout streak was snapped at 409 games earlier this season
The Wild yesterday announced that all season-ticket prices for the '11-12 season will remain frozen at '10-11 levels. Season-ticket holders who renew their tickets by the early renewal deadline of April 1 also will be eligible for the "Pay as we Play" program. Those ticket holders only will be charged for confirmed home playoff games and will receive "Wild Bucks" food and beverage gift cards ranging in value from $25-150 per seat on their account (Wild). Wild VP/Customer Sales & Service Jamie Spencer said that the aim of the price freeze is to "resume selling out every home game at the 18,064-seat Xcel Energy Center." In St. Paul, Bruce Brothers notes the Wild "had their streak of consecutive sold-out games end at 409 shortly after the beginning of the 2010-11 season," and the team has had "four turnouts of less than 17,000" this season (ST. PAUL PIONEER PRESS, 3/3).

DISCOUNT DEAL: In St. Paul, Ray Richardson reported the T'Wolves "kicked off a ticket promotion Tuesday that allows current and prospective season-ticket buyers to get significant discounts." Fans who buy season-ticket packages before the April 13 deadline "qualify for discounts ranging from" 3-22%. A T'Wolves spokesperson said that before the promotion, the team "had an 82 percent renewal rate on season-ticket sales" for the '11-12 season (ST. PAUL PIONEER PRESS, 3/2).
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