SBD/March 2, 2011/Research and Ratings

Almost 16% Of Americans Accessed Sports Information On Mobile Devices Last Year

Consumers turned to their mobile devices in growing numbers and frequency throughout last year, according to data from measurement firm comScore. Text messaging led as the top mobile activity with 68% of U.S. mobile subscribers texting, while more than half of Americans took a photo with their mobile device. Almost 16% of Americans accessed sports information on their mobile devices, just above those who said they listened to music. Listed below are the top mobile activities among Americans from last year (comScore).

TOP MOBILE ACTIVITIES IN THE U.S.
ACTIVITY
%
Sent text message
68.0%
Took photo
52.4%
Accessed news and information
39.5%
Used browser
36.4%
Used app
34.4%
Used e-mail
30.5%
Accessed weather
25.2%
Accessed social networking or blogs
24.7%
Played games
23.2%
Accessed search
21.4%
Captured video
20.2%
Accessed maps
17.8%
Used instant messaging
17.2%
Accessed sports information
15.8%
Listened to music
15.7%

 

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