Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 2, 2011/Research and RatingsPrint All
Consumers turned to their mobile devices in growing numbers and frequency throughout last year, according to data from measurement firm comScore. Text messaging led as the top mobile activity with 68% of U.S. mobile subscribers texting, while more than half of Americans took a photo with their mobile device. Almost 16% of Americans accessed sports information on their mobile devices, just above those who said they listened to music. Listed below are the top mobile activities among Americans from last year (comScore).TOP MOBILE ACTIVITIES IN THE U.S.
ACTIVITY% Sent text message68.0% Took photo52.4% Accessed news and information39.5% Used browser36.4% Used app34.4% Used e-mail30.5% Accessed weather25.2% Accessed social networking or blogs24.7% Played games23.2% Accessed search21.4% Captured video20.2% Accessed maps17.8% Used instant messaging17.2% Accessed sports information15.8% Listened to music15.7%