SBD/March 2, 2011/Media
Published March 2, 2011
TEAMING UP AGAIN: The MLS Colorado Rapids and Altitude Sports & Entertainment said that the team's games "will return to the cable network this season, with the bulk scheduled to broadcast" in HD. Altitude said that it will "air 25 of the Rapids' MLS games, with a rotating cast of play-by-play announcers." Rapids games had been "shown on Altitude in previous seasons, before moving to" KWGN-CW last year (DENVERPOST.com, 3/1).
BECOMING AN EVENT: SI.com's Darren Eliot wrote NHL trade deadline day, "once a day shrouded in secrecy has, with the advances of technology, become a very public discourse involving GMs, media, players and fans." Eliot: "Not that this is a bad thing. It now sets up as another event for the NHL to connect with fans, which is always a positive." In Canada, TSN and Rogers Sportsnet "carried over eight hours of coverage, with analysts, former players and writers ... weighing in," and in the U.S., the NHL Network "aired TSN's coverage in its entirety as trades were sent to the league office with nearly simultaneous reports on-air." Some players "first heard on TV that they'd been traded before they got the news from agents and GMs" (SI.com, 3/1).
MARCH SADNESS: In Indianapolis, Will Higgins notes LIN Media, the owner of Indianapolis' WISH-CBS, said that its retransmission consent contract with Dish Network "ends Friday, and it's not likely a new agreement will be reached." Dish said that the dispute "primarily centers on the rate it pays LIN, and negotiations were continuing." Higgins notes losing WISH "would hurt fans of the NCAA college basketball tournament" (INDIANAPOLIS STAR, 3/2).