SBD/March 2, 2011/Marketing and Sponsorship

Neve Designs Signs Exclusive Partnership With U.S. Ski Team

The U.S. Ski Team will wear Neve sweaters for the next two Winter Games
Colorado-based sweater-maker Neve Designs “will bedeck U.S. Ski Team athletes and staff for the next two Olympics” in an exclusive partnership through ’19, according to Jason Blevins of the DENVER POST. Neve has been a partner with the U.S. Ski Team “for the past three years.” The team today will announce a partnership extension that makes Neve the official sweater of the U.S. Ski Team for the ‘14 Sochi Games, the ‘15 FIS Alpine Ski World Championships and the ‘18 Winter Games. The partnership makes the nine-year-old company “both a supplier of all U.S. Ski Team athletes and a licensee for team-logoed knitwear.” The 10-employee company “joins heavyweights like The North Face and Boulder-based Spyder as exclusive and long-term partners with the U.S. Winter Olympics teams” (DENVER POST, 3/2). Meanwhile, the Norway-based Bjørn Dæhlie clothing brand extended its partnership with the U.S. Ski Team through ’15. The announcement was made during the Nordic Ski World Championships in Olso. Former Norwegian cross-country skier Dæhlie started the clothing line in ’96 (Bjørn Dæhlie).
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