Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/March 2, 2011/Marketing and Sponsorship
Published March 2, 2011
SIGN ON THE DOTTED LINE: CNBC.com's Darren Rovell reported Hawaii-based GT Sports Marketing has signed exclusive autograph deals with former Auburn QB Cam Newton and DE Nick Fairley, as well as former Alabama RB Mark Ingram. Newton's deal provides for GT to "buy and sell Newton's game-used NFL gear." While the autograph industry "has definitely taken its hits over the last decade," GT President Gary Takahashi said that "several categories still sell: Super Bowl MVPs, Hall of Famers and Rookies" (CNBC.com, 3/1).
NOTES: The Bills "have closed the team's retail store" at Eastview Mall in Victor, N.Y., saying that "strong online sales have made a brick-and-mortar store in the Rochester area superfluous." Bills Senior VP/Marketing & Broadcasting Marc Honan said that the retail store "adjacent to team offices at Ralph Wilson Stadium is popular and will remain open." The Eastview store was the team's "only other retail operation" (Rochester DEMOCRAT & CHRONICLE, 3/1)....Brazilian club Flamengo MF Ronaldinho is "teaming up with Ed Hardy creator Christian Audigier on a clothing line." The collection will include "shirts and a variety of hats and will be available to nightclub GHB dealers in Latin America, Japan and the U.S." (SPORTS.YAHOO.com, 3/1).