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SBD/March 2, 2011/Marketing and Sponsorship
Hoop It Up: NCAA Tournament Is Nearly Sold Out Of TV, Digital Ad Inventory
Published March 2, 2011
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DELIVERING THE GOODS: AD WEEK's Anthony Crupi reported new research from Kantar Media shows the NCAA Tournament is the "second biggest postseason sports showcase for advertisers" behind only the NFL Playoffs. CBS in '10 "took in $613.8 million in ad sales revenue," which "easily eclipsed" both the NBA and MLB. The Lakers-Celtics NBA Finals generated $417.7M in ad sales, while the Giants-Rangers World Series drew $345.3M (ADWEEK.com, 3/1).