FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Women's World Cup TV Ads Selling Fast For Fox Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF IndyCar's Kanaan Gets Taylor Swift Paint Scheme Keselowski: Speaking Out Has Cost Me Deals Marketplace Roundup Visa, Other Sponsors Make Statements On FIFA
Upcoming Conferences and Events
SBD/March 2, 2011/Marketing and Sponsorship
Hoop It Up: NCAA Tournament Is Nearly Sold Out Of TV, Digital Ad Inventory
Published March 2, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
DELIVERING THE GOODS: AD WEEK's Anthony Crupi reported new research from Kantar Media shows the NCAA Tournament is the "second biggest postseason sports showcase for advertisers" behind only the NFL Playoffs. CBS in '10 "took in $613.8 million in ad sales revenue," which "easily eclipsed" both the NBA and MLB. The Lakers-Celtics NBA Finals generated $417.7M in ad sales, while the Giants-Rangers World Series drew $345.3M (ADWEEK.com, 3/1).