SBD/March 2, 2011/Colleges

No Place Like Home: San Diego State Makes Profit From Poinsettia Bowl Appearance

San Diego State Univ. indicated that its football program "made a profit of about $11,000" from December's SDSU-Navy San Diego County Credit Union Poinsettia Bowl, according to Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. SDSU Associate AD for Business Administration Chuck Lang said that the school earned "about $504,000 in overall bowl revenue," as opposed to $493,000 in expenses. The "positive outcome was made possible by good ticket sales revenue ($413,875) and relatively low transportation costs of $21,000, including $2,500 for an escort from the California Highway Patrol." It also "covered the expense of $189,400 in postseason bonuses for staff," $65,000 of which went to former SDSU coach Brady Hoke. Schrotenboer notes positive numbers "can be hard to get for teams playing in lower-tier bowl games." NCAA records indicated that on average in '09-10, teams playing in non-BCS bowls "had expenses that exceeded their expense allowances by $108,000." SDSU AD Jim Sterk: "We felt good about it from the standpoint of playing in our hometown and then selling more tickets than we were allocated" (SAN DIEGO UNION-TRIBUNE, 3/2).

SDSU REVENUES
SOURCE
AMOUNT
Ticket sales over the first 5,000 sold
$188,875
Revenue-sharing allowance from Mountain West Conference
$268,825
Ticket revenue for tailgate and event downtown
$46,000
TOTAL REVENUES
$503,700
SDSU EXPENSES
SOURCE
AMOUNT
Staff bonuses
$189,400*
Lodging downtown
$122,818
Transportation (buses, highway patrol escort, parking)
$20,990
Awards (team apparel, etc.)
$56,704
Entertainment (tailgate, downtown parties)
$35,558
Administrative (tickets for players and staff)
$51,525
Equipment and supplies
$14,514
Promotion
$1,185
TOTAL EXPENSES
$492,694
   

NOTE: * = Includes $65,000 for former SDSU coach Brady Hoke.


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