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No Place Like Home: San Diego State Makes Profit From Poinsettia Bowl Appearance
San Diego State Univ. indicated that its football program "made a profit of about $11,000" from December's SDSU-Navy San Diego County Credit Union Poinsettia Bowl, according to Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. SDSU Associate AD for Business Administration Chuck Lang said that the school earned "about $504,000 in overall bowl revenue," as opposed to $493,000 in expenses. The "positive outcome was made possible by good ticket sales revenue ($413,875) and relatively low transportation costs of $21,000, including $2,500 for an escort from the California Highway Patrol." It also "covered the expense of $189,400 in postseason bonuses for staff," $65,000 of which went to former SDSU coach Brady Hoke. Schrotenboer notes positive numbers "can be hard to get for teams playing in lower-tier bowl games." NCAA records indicated that on average in '09-10, teams playing in non-BCS bowls "had expenses that exceeded their expense allowances by $108,000." SDSU AD Jim Sterk: "We felt good about it from the standpoint of playing in our hometown and then selling more tickets than we were allocated" (SAN DIEGO UNION-TRIBUNE, 3/2).
SDSU REVENUESSOURCE AMOUNTTicket sales over the first 5,000 sold $188,875Revenue-sharing allowance from Mountain West Conference $268,825Ticket revenue for tailgate and event downtown $46,000TOTAL REVENUES $503,700SDSU EXPENSESSOURCE AMOUNTStaff bonuses $189,400*Lodging downtown $122,818Transportation (buses, highway patrol escort, parking) $20,990Awards (team apparel, etc.) $56,704Entertainment (tailgate, downtown parties) $35,558Administrative (tickets for players and staff) $51,525Equipment and supplies $14,514Promotion $1,185TOTAL EXPENSES $492,694NOTE: * = Includes $65,000 for former SDSU coach Brady Hoke.
