SBD/March 2, 2011/Colleges

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  • No Place Like Home: San Diego State Makes Profit From Poinsettia Bowl Appearance

    San Diego State Univ. indicated that its football program "made a profit of about $11,000" from December's SDSU-Navy San Diego County Credit Union Poinsettia Bowl, according to Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. SDSU Associate AD for Business Administration Chuck Lang said that the school earned "about $504,000 in overall bowl revenue," as opposed to $493,000 in expenses. The "positive outcome was made possible by good ticket sales revenue ($413,875) and relatively low transportation costs of $21,000, including $2,500 for an escort from the California Highway Patrol." It also "covered the expense of $189,400 in postseason bonuses for staff," $65,000 of which went to former SDSU coach Brady Hoke. Schrotenboer notes positive numbers "can be hard to get for teams playing in lower-tier bowl games." NCAA records indicated that on average in '09-10, teams playing in non-BCS bowls "had expenses that exceeded their expense allowances by $108,000." SDSU AD Jim Sterk: "We felt good about it from the standpoint of playing in our hometown and then selling more tickets than we were allocated" (SAN DIEGO UNION-TRIBUNE, 3/2).

    SDSU REVENUES
    SOURCE
    AMOUNT
    Ticket sales over the first 5,000 sold
    $188,875
    Revenue-sharing allowance from Mountain West Conference
    $268,825
    Ticket revenue for tailgate and event downtown
    $46,000
    TOTAL REVENUES
    $503,700
    SDSU EXPENSES
    SOURCE
    AMOUNT
    Staff bonuses
    $189,400*
    Lodging downtown
    $122,818
    Transportation (buses, highway patrol escort, parking)
    $20,990
    Awards (team apparel, etc.)
    $56,704
    Entertainment (tailgate, downtown parties)
    $35,558
    Administrative (tickets for players and staff)
    $51,525
    Equipment and supplies
    $14,514
    Promotion
    $1,185
    TOTAL EXPENSES
    $492,694
       

    NOTE: * = Includes $65,000 for former SDSU coach Brady Hoke.


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