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San Diego State Univ. indicated that its football program "made a profit of about $11,000" from December's SDSU-Navy San Diego County Credit Union Poinsettia Bowl, according to Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. SDSU Associate AD for Business Administration Chuck Lang said that the school earned "about $504,000 in overall bowl revenue," as opposed to $493,000 in expenses. The "positive outcome was made possible by good ticket sales revenue ($413,875) and relatively low transportation costs of $21,000, including $2,500 for an escort from the California Highway Patrol." It also "covered the expense of $189,400 in postseason bonuses for staff," $65,000 of which went to former SDSU coach Brady Hoke. Schrotenboer notes positive numbers "can be hard to get for teams playing in lower-tier bowl games." NCAA records indicated that on average in '09-10, teams playing in non-BCS bowls "had expenses that exceeded their expense allowances by $108,000." SDSU AD Jim Sterk: "We felt good about it from the standpoint of playing in our hometown and then selling more tickets than we were allocated" (SAN DIEGO UNION-TRIBUNE, 3/2).SDSU REVENUES
SOURCEAMOUNT Ticket sales over the first 5,000 sold$188,875 Revenue-sharing allowance from Mountain West Conference$268,825 Ticket revenue for tailgate and event downtown$46,000 TOTAL REVENUES$503,700SDSU EXPENSES SOURCEAMOUNT Staff bonuses$189,400* Lodging downtown$122,818 Transportation (buses, highway patrol escort, parking)$20,990 Awards (team apparel, etc.)$56,704 Entertainment (tailgate, downtown parties)$35,558 Administrative (tickets for players and staff)$51,525 Equipment and supplies$14,514 Promotion$1,185 TOTAL EXPENSES$492,694
NOTE: * = Includes $65,000 for former SDSU coach Brady Hoke.