SBD/March 14, 2011/Research and Ratings

Overnight Nielsen Ratings: NCAA Basketball Conference Tourney Games Slip

CBS' coverage of the Big Ten men's basketball championship yesterday featuring Ohio State-Penn State earned a 2.7 overnight rating, flat with the net's telecast of the Ohio State-Minnesota matchup last year. The net's Atlantic 10 championship telecast was also flat. CBS did see gains in the overnights for both the Conference USA title game and Pac-10 championship. ABC saw declines over the weekend for each of its telecasts. The net's SEC tournament semifinals on Saturday were both down from '10, while coverage on Sunday of the SEC championship was down 33%. ABC also saw a sharp drop for its NBA telecast, with Magic-Suns down 43% from Celtics-Cavaliers on the same weekend last year. NBC was up for Nick Watney's win at the WGC-Cadillac Championship yesterday, with the 2.4 overnight up 14% from last year's final round, which saw Ernie Els get the win. Golf Channel also got a boost from the tournament, with Thursday marking the most-viewed opening round ever at Doral. NBC also got a 0.9 overnight for Blackhawks-Capitals, down slightly from the same matchup last year. Listed below are overnight Nielsen ratings from broadcast TV sports programs over the weekend.

TELECAST
DATE
NET
TIME (ET)
RAT.
NCAA Basketball: SEC semifinal:
Kentucky-Alabama
3/12
ABC
1:00-3:00pm
1.1
NCAA Basketball: SEC semifinal:
Florida-Vanderbilt
3/12
ABC
3:00-5:00pm
1.1
NCAA Basketball: C-USA Championship:
Memphis-UTEP
3/12
CBS
11:30am-1:40pm
1.0
NCAA Basketball: Big Ten semifinal:
Ohio State-Michigan
3/12
CBS
1:40-3:40pm
1.8
NCAA Basketball: Big Ten semifinal:
Penn State-Michigan State
3/12
CBS
4:00-6:00pm
1.6
NCAA Basketball: Pac-10 Championship:
Washington-Arizona
3/12
CBS
6:00-8:00pm
1.9
Sprint U.S. Snowboard Grand Prix (taped)
3/12
NBC
1:00-2:00pm
0.5
WGC-Cadillac Championship: Third Round
3/12
NBC
2:00-6:00pm
1.4
NCAA Basketball: SEC Championship:
Kentucky-Florida
3/13
ABC
1:00-3:00pm
1.8
NBA: Magic-Suns
3/13
ABC
3:30-6:00pm
1.7
"Road to the Final Four"
3/13
CBS
12:00-1:00pm
2.6
NCAA Basketball: Atlantic-10 Championship:
Richmond-Dayton
3/13
CBS
1:00-3:30pm
0.8
NCAA Basketball: Big Ten Championship:
Ohio State-Penn State
3/13
CBS
4:00-6:00pm
2.7
NCAA Basketball Championship Selection Show
3/13
CBS
6:00-7:00pm
4.4
"The Daytona 500: The American Dream" (taped)
3/13
Fox
1:00-2:00pm
0.7
NHL: Blackhawks-Capitals
3/13
NBC
12:30-3:00pm
0.9
WGC Cadillac Championship: Final Round
3/13
NBC
3:00-7:00pm
2.4

 

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