SBD/March 14, 2011/Media

MLBAM Signs Two-Year Deal For Live Streaming Of Webby Awards

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MLBAM has signed a two-year partnership with the Int'l Academy of Digital Arts & Sciences to support live streaming of the annual Webby Awards. The Webbys are considered among the pre-eminent awards in digital media, and the MLBAM partnership will feature live streaming with a variety of social media and interactive features, including the ability to participate in the awards ceremony itself as it is happening, and a series of custom-developed smartphone and tablet applications. For MLBAM, the deal adds to a growing body of outside clients for live online video streaming, including ESPN3.com, CBS Sports and Turner Sports. Nominees for the 15th annual Webby Awards will be announced next month, with the awards ceremony scheduled for June 13 in N.Y. The ceremony itself is famous for its rule mandating five-word acceptance speeches.
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