SBD/March 14, 2011/Marketing and Sponsorship

AmEx Re-Ups As Patron Sponsor Of PGA Of America For Three More Years

American Express has "renewed its patron-level sponsorship with the PGA of America for three more years," according to Michael Smith of SPORTSBUSINESS JOURNAL. Financial terms were not available, but the PGA's patron sponsorships "range from $3 million to $5 million a year and often require incremental media spending with the PGA's media partners." The AmEx deal includes access to the PGA Championship and other events "throughout the year, such as the Senior PGA; Ryder Cup on U.S. soil; and access to market AmEx's credit cards to the 28,000 golf pros represented by the PGA." AmEx has been a sponsor of the PGA since '06. The credit card company also has been a USGA "corporate partner since 2006, which gives it a presence at the U.S. Open as well." Meanwhile, PGA of America Senior Dir of Business Development Kevin Carter said that he is "searching for a fourth patron sponsor and hopes to add one this year." The PGA's other patron sponsors are Mercedes-Benz and RBC Bank (SPORTSBUSINESS JOURNAL, 3/14 issue).
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