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SBD/March 14, 2011/Franchises
MLS Earthquakes' Sponsor Revenue Up 30% From '10 With Latest Agreements
Published March 14, 2011
The MLS San Jose Earthquakes have inked a multiyear deal with Farmers Insurance and an additional multiyear deal with 7Up and Snapple. Earthquakes President David Kaval said the new partner signings, combined with expanded deals with Verizon, Xfiniti and restaurateur Bon Appetit Management Company, have pushed the team’s overall corporate partnership revenue up 30% from '10. “This not only shows that we are a property that companies value, it’s a really good springboard into our plans for the new stadium,” Kaval said. The team recently demolished buildings on the site of its proposed 15,000-seat stadium near downtown San Jose. 7Up and Snapple’s activation will include in-stadium sales and signage at the team’s current home, Santa Clara Univ.’s Buck Shaw Stadium. Farmers’ partnership will include signage and designation as the official sponsor of the April 2 Night of Champions event, where the Earthquakes honor high school soccer champions in the Bay Area.