SBD/March 11, 2011/People and Pop Culture

FanFeedr's Benn Gurton Talks About Upcoming Weekend At SXSW

Gurton will sit on SXSW panel, attend Big Boi concert this weekend

While most of the sports world will be focused on conference tournament basketball and the NFL labor situation this weekend, a handful of sports business execs will mingle with the music and film industry in Austin, Texas, for the annual South by Southwest festival. On Saturday morning, BENN GURTON, GM of API for N.Y.-based sports aggregator FanFeedr, will sit on a panel at SXSW titled “Brands and Digital R&D: PepsiCo10.” On his way to Austin Thursday afternoon, Gurton filled Assistant Managing Editor Brian Helfrich in on his plans for the weekend.

Q: What are you up to this weekend?
Gurton: I'm heading down to Austin for SXSW Interactive. I'm representing FanFeedr, a personalized sports news and information service for consumers and publishers, at an event run by one of our partners. I will also be speaking on a panel hosted by Pepsi on brands and startups.

Q: Anything special planned while you’re in Austin?
Gurton: Besides meeting up with an old high school friend I haven't seen for a few years, I'm just hoping to have time to check out the city. I haven't been to Austin before.

Q: What bands or musicians are you going to see?
Gurton: BIG BOI at a concert that Foursquare has put together.

Q: What restaurants are you looking forward to visiting?
Gurton: As many BBQ and Mexican places as possible! I heard Franklin Barbeque is opening on Saturday and is close to downtown, so I'm aiming to check that out.

Q: What is a weekend must-read for you?
Gurton: I really don't have one. I make sure to read JOE FAVORITO's sports industry newsletter. But I generally catch up on stories/blogs I haven't had a chance to read during the week from Business Insider, GigaOm, Techcrunch, various sports sites and tech blogs, and my Twitter feeds.

Q: What’s your weekend exercise routine?
Gurton: Yoga. Running. Biking when it gets a little warmer.

Q: What’s an ideal Friday night for you?
Gurton: Going out to dinner with close friends.

Q: Guilty weekend pleasure?
Gurton: TV sitcoms.

Q: What do you do to pass time on a plane?
Gurton: Surf the Internet, watch downloaded movies, and read magazines/books. I'm really hoping my flight has Wi-Fi because I'm a little lacking in those last two areas today.

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