SBD/March 11, 2011/Media

Final Nielsen Ratings: NFL Network Viewership For Combine Up 27% From '10

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Kobalt Tools 400
3/6
Fox
3:30-6:21pm
5.9
10,076
NBA: Lakers-Spurs
3/6
ABC
3:36-6:00pm
3.2
5,120
NBA: Bulls-Heat
3/6
ABC
12:56-3:36pm
3.0
4,759
NCAA Basketball: Duke-North Carolina
3/5
CBS
8:00-10:07pm
2.7
4,611
NASCAR Nationwide Series:
Sam's Town 300
3/5
ABC
3:00-5:00pm
2.2
3,459
NCAA Basketball: Wisconsin-Ohio State
3/6
CBS
4:21-6:12pm
1.9
3,093
PGA Tour: Honda Classic: Final Round
3/6
NBC
3:11-6:00pm
1.7
2,502
NCAA Basketball: Kentucky-Tennessee
3/6
CBS
12:00-2:18pm
1.5
2,241
PGA Tour: Honda Classic: Third Round
3/5
NBC
3:00-6:01pm
1.5
2,114
NCAA Basketball: MVC Championship:
Indiana State-Missouri State
3/6
CBS
2:18-4:21pm
1.2
1,843
NCAA Basketball: Villanova-Pittsburgh
3/5
CBS
4:15-6:30pm
1.2
1,792
NCAA Basketball: Kansas-Missouri
3/5
CBS
12:00-2:08pm
1.2
1,790
NCAA Basketball: (regional)
3/5
CBS
2:08-4:15pm
1.1
1,616
Gymnastics: AT&T American Cup
3/5
NBC
1:00-3:00pm
1.0
1,420
"NBA Countdown"
3/6
ABC
12:30-12:56pm
0.9
n/a
NHL: Flyers-Rangers
3/6
NBC
12:30-3:11pm
0.8
1,245
"NASCAR Countdown"
3/5
ABC
2:30-3:00pm
0.7
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA: Heat-Spurs
3/4
ESPN
9:44pm-12:05am
1.8
2,914
NBA: Magic-Heat
3/3
TNT
8:16-10:53pm
1.8
2,715
NBA: Celtics-Bucks
3/6
ESPN
8:59-11:33pm
1.5
2,307
NBA: Knicks-Hawks
3/6
ESPN
6:30-8:59pm
1.3
1,945
NCAA Basketball: Vanderbilt-Kentucky
3/1
ESPN
9:05-11:12pm
1.1
1,927
NCAA Basketball: Clemson-Duke
3/2
ESPN
9:03-11:09pm
1.2
1,848
NBA: Bulls-Magic
3/4
ESPN
7:00-9:44pm
1.2
1,800
NCAA Basketball:
Notre Dame-Connecticut
3/5
ESPN
2:19-4:06pm
1.2
1,794
NCAA Basketball: Kansas State-Texas
2/28
ESPN
9:08-11:26pm
1.1
1,759
NCAA Basketball: Florida-Vanderbilt
3/5
ESPN
6:14-8:10pm
1.1
1,606
 

IN LIKE A LION: NESN averaged a 4.6 local rating in the Boston market for the Bruins' March 3 game against the Lightning and a 4.5 rating for their March 5 contest against the Penguins, marking the net's two best Bruins ratings of the season. The previous high was a 4.3 rating for the Feb. 9 Canadiens-Bruins game. Meanwhile, NESN's first three Red Sox Spring Training games averaged a 2.4 local rating, up 85% over the first three exhibition games last season (THE DAILY).

NOTES: NFL Network totaled 6.6 million viewers for its coverage of the '11 NFL Scouting Combine, up 27% over 5.2 million total viewers in '10 and up 78% over 3.7 million total viewers in '07 (NFL Network)....The CBC, TSN, Rogers Sportsnet Ontario and Leafs TV are averaging a combined 1.103 million viewers for Maple Leafs broadcasts, up 7.8% from last season. Regional Maple Leafs broadcasts are averaging 596,000 viewers, up 13.5% from 525,000 viewers last season (Maple Leafs)....NBA TV averaged 681,000 viewers for Tuesday's Trail Blazers-Heat game, marking the net's most-viewed regular season game to date (NBA TV)....Big Ten Network averaged a 0.19 rating in its eight metered markets for coverage of the Big Ten women's basketball tournament, up 36% from last year (Big Ten Network).

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