SBD/March 11, 2011/Media

Incoming CBC Sports Boss Ready To Defend TV Rights, Acquire New Properties

Orridge says CBC will dig deep
to keep marquee sports properties
Incoming CBC Exec Dir of Sports Properties Jeffrey Orridge Thursday said he will "take a considerate approach to property retention and acquisition," according to Etan Vlessing of the HOLLYWOOD REPORTER. Orridge, who will begin working for the net on April 4, "will represent the CBC at key upcoming TV contract negotiations" with the NHL, where "rival cable sports channel TSN is rumored to possibly take a run at the 'Hockey Night in Canada' property." The CBC is a "known-quantity with the NHL." Orridge: "There's a significant amount of trust that already exists. We can be relied on. We have a history there." The CBC "has aired 'Hockey Night in Canada,' a showcase of NHL games on Saturday night, since 1952." But recently, the network "has seen rivals TSN and Rogers Sportsnet pick off national and regional rights to Major League Soccer games for teams in Toronto and Vancouver." The CBC is "weighing a possible bid" for Canadian broadcast rights to the '14 and '16 Olympics "after being vastly outbid by rivals" CTVglobemedia and Rogers Communications for the '10 and '12 Games. Orridge "insists the CBC will go it alone on bidding for marquee TV sport properties, or seek partners, where it makes sense." He said that the "bottom line" is the network "will dig deep to keep its marquee TV sport properties, and find more" (HOLLYWOOD REPORTER, 3/11).
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