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SBD/March 11, 2011/Marketing and Sponsorship
Three60 Gear Producing High-Res Shirts For MLB, NBA, Looking To Expand
Published March 11, 2011
GOING RETRO: USA TODAY's Bruce Horovitz reports there is currently a "nostalgia craze" in marketing. Nike "launched its $160 Playoff Air Jordan 13 Retro shoe in February," a re-launch of the original, which debuted at the '98 NBA All-Star Game. Meanwhile, MLB licensee Forty Seven Brand is "rolling out a Banner 47 line of men's and women's retro apparel for all 30 ball clubs" (USA TODAY, 3/11).