SBD/March 11, 2011/Marketing and Sponsorship

Three60 Gear Producing High-Res Shirts For MLB, NBA, Looking To Expand

Three60 Gear will be available in 20 MLB markets this season
Apparel company A & E Group President and former MLB Cardinals VP/Community Outreach Tim Hanser last year "returned to his baseball roots by launching a new division, Three60 Gear, which features shirts with high-resolution images of sports figures on the front and back," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. Hanser "has signed a licensing agreement" with MLB and the NBA for the shirts, and he is "in talks with other professional sports leagues." Hanser said that he is "gearing up to expand the Three60 brand into more stadiums and is negotiating with retail customers that are putting together their baseball merchandise lineups." He said the idea for Three60 Gear came from wanting to "do something for fans that was completely unique and totally different. We came up with Three60 Gear as a way to put high-def full action sports images on shirts." Hanser added each shirt has a "patch with a serial number," and fans can go online, type in the number and "find out all the details about the image: it was on this date, this opponent, he was pitching against this player, etc." Hanser: "It's a real interactive way that fans can find out more about the shirt. We've never seen anything like it." He said the company tested Three60 Gear last year with the Cardinals, Yankees, Phillies, Giants and "a few other teams," and "fans last fall were gobbling them up." Hanser noted the brand now is in 20 MLB markets this season, and a new e-commerce site will be launching "later in March." Three60 Gear shirts costs "around $40" at most retailers, but they are priced higher at ballparks and online (ST. LOUIS POST-DISPATCH, 3/11).

GOING RETRO: USA TODAY's Bruce Horovitz reports there is currently a "nostalgia craze" in marketing. Nike "launched its $160 Playoff Air Jordan 13 Retro shoe in February," a re-launch of the original, which debuted at the '98 NBA All-Star Game. Meanwhile, MLB licensee Forty Seven Brand is "rolling out a Banner 47 line of men's and women's retro apparel for all 30 ball clubs" (USA TODAY, 3/11).
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug