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SBD/March 11, 2011/Marketing and Sponsorship
NBC, USOC Sign Citi To $30M Deal As Official Advertiser, Sponsor Of '12 Games
Published March 11, 2011
MAKING A COMEBACK: In N.Y., Ken Belson notes the U.S. federal government has recouped the $45B it lent Citi during the recession, and Citi Exec VP/Global Public Affairs Ed Skyler said, "Sponsoring the team is a great way to express our gratitude to the American people for their support, not just over the last three years, but our 200-year history. Comebacks happen in business just like they do in sports." Citi can renew the sponsorship deal with the USOC beyond the London Games, "but not necessarily in this format" (N.Y. TIMES, 3/11).