AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks Bubba Wallace Lands New Sponsor Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup
SBD/March 11, 2011/Marketing and Sponsorship
Published March 11, 2011
FORT KNOX: In Chicago, Vaughn McClure reports Bears WR Johnny Knox has signed the "first endorsement deal" of his career to promote Avitae, a new brand of energy drink. Knox received a "four-figure signing bonus as part of the marketing deal." With an NFL lockout looking like a distinct possibility, Knox noted he has talked to the Bears' union reps. He said , "They've told me prepare as if there's going to be a lockout and take care of your money. Since then, my marketing agent, Bill Horn, he's been putting things together for me trying to find better opportunities just in case" (CHICAGO TRIBUNE, 3/11).
PEDAL TO THE METAL: Dreyer & Reinbold Racing Thursday announced a partnership with metal-cutting manufacturer Hurco Companies Inc. Hurco will have a branded machine shop at the team's Indianapolis facility and will have its logo featured on the No. 22 Izod IndyCar Series entry driven by Justin Wilson (Dreyer & Reinbold Racing).