SBD/March 11, 2011/Franchises

Kevin Love Brings Excitement, Attention To 16-Win T'Wolves

T'Wolves rolled out ticket promotion around Love's record streak
For a team with just 16 wins through Thursday, the T'Wolves "seem to have a high percentage of fan appeal and fame, a byproduct of Kevin Love's historic double-double streak," according to Ray Richardson of the ST. PAUL PIONEER PRESS. Love's 52-game streak, the "longest in the NBA since the league merged with the ABA in 1976, has energized the Wolves' franchise so much that the club has put out last-minute ticket packages tied to the streak." In a 24-hour span this week, "more than 1,700 people took advantage of a ticket offer" for Wednesday's game against the Pacers at Target Center, a promotion related to Love's No. 42 jersey. The one-game deal included "upper-level seats for only $4.20 and specially priced seats of $42 in the lower level." Richardson notes attracting "more than 15,000 fans -- in the middle of the week against an unheralded Eastern Conference team -- reflects the interest level in Love's streak and his overall play this season." Love has been a "willing participant in a majority of the club's marketing efforts to help promote the team." T'Wolves President Chris Wright said, "There's a definite buzz surrounding our franchise because of all of this. The franchise has had an enormous amount of recognition" (ST. PAUL PIONEER PRESS, 3/11).
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