SBD/March 11, 2011/Franchises

Terry Pegula Has Become Rock Star In Buffalo Since Buying Sabres Last Month

Blue and Gold Club has added 100 members since Pegula bought Sabres
Just a few weeks into his ownership of the Sabres, Terry Pegula "has become the region's newest rock star," according to James Fink of BUSINESS FIRST OF BUFFALO. Pegula "has been thrust into the public eye" since buying the team from Tom Golisano last month. WGRZ-NBC Sports Dir Ed Kilgore: "I don't think Buffalo has ever had an owner quite like Terry Pegula. ... You can't go anywhere in Buffalo without hearing the Terry Pegula-related buzz." Fink notes a "tell-tale sign has been the team's 'Blue and Gold Club' where fans can register to purchase season tickets." The club "has added 100 members since Pegula bought the team and now has more than 1,500." Sales of Sabres merchandise has "remained steady, with no real spike since the ownership change" (BUSINESS FIRST OF BUFFALO, 3/11 issue). In Buffalo, John Vogl notes Pegula and Sabres officials "promised things would change," and they already have "spent more than $20,000 for a logoed carpet that was installed in the dressing room Thursday." Sabres players "will get their first look at the arena changes" Friday. They also have "made plans to change the way fans watch the games, both in HSBC Arena and on television." They have "engaged the fans and embraced the customers' ideas, and they will continue to do so." Sabres President Ted Black "made it clear he and the organization are listening to the fans, especially the ones who visit the 'suggestion box' on Sabres.com." Black: "I can personally assure people that I have read every one, and I continue to read them. That's what I do the last couple of hours before I leave at night. ... Some of the ideas were really interesting, and we want to make changes immediately." Vogl reports the Sabres are "taking two steps to make sure fans know when intermission is ending and the game is resuming." Countdown clocks "will be placed on the concourse television monitors, and a chime or siren will sound when two minutes remain in the break." The Sabres also "will change the tune for their television opening" (BUFFALO NEWS, 3/11).
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