SBD/March 11, 2011/Franchises

NFL Cardinals Lower Some Season-Ticket Prices, Hold Others Steady

Average Cardinals ticket price ranked 23rd in league last season
NFL Cardinals officials Thursday announced that the team is "not increasing prices on season tickets for the 2011 season," and that about 3,700 seats "will decrease in price, including 2,300 that went down from $40 to $25," according to Kent Somers of the ARIZONA REPUBLIC. The Cardinals said that the $25 ticket is "among the lowest in the NFL," and they "now have about 8,800 tickets at that price." Additionally, 1,400 tickets "were reduced by $5," from $60 to $55. Team Marketing Report indicated that the average price of a Cardinals ticket in '10 was $67.69, which "ranked 23rd out of 32 teams." Cardinals President Michael Bidwill said that "anyone paying for 2011 tickets in full by April 15 will be eligible for one of four trips for two to Super Bowl XLI in Indianapolis" next February. Bidwill also said that "in the event of a work stoppage, ticket holders could choose to apply the money to playoff or 2012 tickets, or get the money refunded for games missed." Somers notes if the ticket holder "chooses to apply the money forward," they "also will be given a card that can be used to purchase food and drink at the stadium" (ARIZONA REPUBLIC, 3/11). In Phoenix, Mike Sunnucks noted the Cardinals are "sending season ticket renewals to existing ticket holders this week" (BIZJOURNALS.com, 3/10).
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Arizona Cardinals, Football

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