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SBD/March 10, 2011/Media
Univ. of Minnesota Inks Radio Deal With Sports Stations, Leaves Longtime AM Home
Published March 10, 2011
FALLOUT FROM MOVE: In St. Paul, Charley Walters reports Learfield is "believed to be paying the University of Minnesota more than $3 million annually to oversee Gophers broadcasting and marketing." It is "clear that the Gophers were seeking a younger audience for football and basketball and hockey broadcasts." Maturi "notified season-ticket holders of the moves through an e-mail" before UM announced the new partnerships yesterday, and he wrote that KFAN and ESPN Radio 1500 "were aggressive with 'very strong' business proposals." WCCO GM Mick Anselmo said that he "wasn't surprised at the Gophers' moves." Anselmo: "It's not that I didn't see it coming. I think it's the evolution of the marketplace -- two sports stations." WCCO losing UM sports "would seem to benefit the Wild, if there is a contract renewal, in that there seemingly would be fewer conflicts for game broadcasts." Anselmo said that he "wants to renew with the Wild" (ST. PAUL PIONEER PRESS, 3/10).