SBD / March 10, 2011 / DirecTV Launching truTV HD For Tournament

SBD/March 10, 2011/Media

DirecTV Launching truTV HD In Time For Start Of NCAA Tournament

By John Ourand, Staff Writer

Published March 10, 2011

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DirecTV will carry truTV's NCAA men's basketball tournament games in HD under the terms of a deal the satellite operator finalized with Turner Sports yesterday. Sources said DirecTV has committed to launch the HD version of the channel later this year, but is committed to carrying all the tournament games in HD. With about 19 million total subscribers, DirecTV was the biggest distributor who did not have a carriage deal in place for truTV HD.
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