Blackhawks Building New Practice Facility Arizona State Debuts New Adidas FB Uniforms Bettman Addresses Expansion, League's Strength Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica
SBD/March 10, 2011/Marketing and Sponsorship
Air Canada Threatens To Withdraw From NHL If League Does Not Address Headshots
Published March 10, 2011
OVERSTEPPING ITS BOUNDS? YAHOO SPORTS' Greg Wyshynski wrote the "notion of a sponsor attempting to influence the on-ice product, as altruistic as its aim may be, can't be something fans see as a positive development." Instead, the "real issue" is "whether other sponsors find it 'becoming increasingly difficult to associate (their) brand with sports events which could lead to serious and irresponsible accidents'" (SPORTS.YAHOO.com, 3/9).