New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Coyotes' Smith Criticical Of NHL Protocol Monster Focused On Younger Audience At Daytona
SBD/March 10, 2011/Marketing and Sponsorship
Air Canada Threatens To Withdraw From NHL If League Does Not Address Headshots
Published March 10, 2011
OVERSTEPPING ITS BOUNDS? YAHOO SPORTS' Greg Wyshynski wrote the "notion of a sponsor attempting to influence the on-ice product, as altruistic as its aim may be, can't be something fans see as a positive development." Instead, the "real issue" is "whether other sponsors find it 'becoming increasingly difficult to associate (their) brand with sports events which could lead to serious and irresponsible accidents'" (SPORTS.YAHOO.com, 3/9).