SBD/March 10, 2011/Franchises

Jaguars Running Contest To Put Fans' Faces On Season Tickets

Ten fans with most votes will appear on Jaguars season tickets for '11
The Jaguars sent an e-mail to fans yesterday "announcing a contest to put photos of fans on general bowl non-premium season tickets" for the '11 NFL season, according to Vito Stellino of the FLORIDA TIMES-UNION. To enter the contest, fans must go to the team's website by March 16 and "complete a sentence saying why they should appear on the season tickets." They also have to "upload a picture of themselves that displays their pride as a Jaguars fan." The team will "narrow the field to 20 and post the entrants on jaguars.com, and the 10 with the most votes will appear on the season tickets." Jaguars Senior Manager of Business Development & Sales Operations Steve Livingstone said that "more than 200 entries were already filed" by yesterday afternoon. Livingstone said that the "idea came from the team's marketing department as the Jaguars continue to find ways of repeating their success of last year, when they didn't have a blackout." To date, 21,849 non-premium season-ticket holders from last year "have renewed," about 56%, and the team has "sold 874 new non-premium tickets at this point." The Jaguars "need to sell 50,957 general bowl season tickets to lift the blackouts." Stellino notes the Jaguars will "continue some of their popular features from last year, including conference calls with club officials." They have the "technology to dial all ticket holders at the same time, so fans can answer their phone and listen in." The "first call will be tonight," with GM Gene Smith taking questions. Livingstone also noted that the Jaguars "will expand the Team Teal program" (FLORIDA TIMES-UNION, 3/10).

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