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SBD/March 1, 2011/Media
Right Down The Fairway: PGA Tour Ratings Up Big For West Coast Swing
Published March 1, 2011
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SPREADING ITS WINGS: In N.Y., Phil Mushnick noted with Comcast's acquisition of NBC Universal complete, it "didn't take long for NBC to invade then overrun Comcast-owned Golf Channel." Mushnick: "From Johnny Miller to Al Michaels, everything on the network has quickly been marinated in NBC." He added, "How long before CBS, which has a preexisting deal to co-produce the early rounds of its PGA events on GC, begins to fight NBC's pervasive GC presence on CBS's time? And how long before the Versus network, also owned by Comcast, is renamed and re-programmed to become the NBC Sports Network?" (N.Y. POST, 2/27).