Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday GoDaddy Returning As Super Bowl Advertiser Bud Light Announces Super Bowl Hospitality Plans Pepsi Signs Irving For More "Uncle Drew" Episodes
SBD/March 1, 2011/Marketing and Sponsorship
Apple Of Their Eye: Carmelo's No. 7 Knicks Jerseys Sold Out For The Next 30 Days
Published March 1, 2011
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ALL EYES ON MELO: MSG Network has seen a 182% increase in its HH ratings since Anthony joined the team. The Knicks are averaging a 4.28 local rating through the first three games with Anthony on the team, compared to a 1.52 average for the 51 games prior to his arrival. The three games on MSG are also averaging a 5.78 rating in the male 18-34 demographic, up 165% compared to the 2.18 rating for the first 51 games this season. Through 54 games on MSG Network this season, the Knicks are averaging a 1.67 HH rating, up 62% from a 1.03 rating over the same period last season. MSG Network is also averaging a 2.38 rating in the male 18-34 demo for Knicks games, up 151% from a 0.95 rating last season at this time (MSG Network). BLOOMBERG NEWS’ Mason Levinson reported the Knicks-Heat game Sunday night “earned the best preliminary local television rating ever for an ESPN regular-season” NBA game in N.Y., earning a 4.3 rating in the market. That topped an ‘03 Lakers-Rockets game “that featured a matchup of Shaquille O’Neal and then-rookie Yao Ming, which earned a 3.5 rating.” Sunday's game earned a 6.8 local rating in Miami, making it “the second-best rating for an ESPN NBA regular-season game in that city," behind only the Heat's home opener this season against the Magic on Oct. 29, which drew a 9.3 rating (BLOOMBERG NEWS, 2/28). NEWSDAY’s Alan Hahn notes ESPN is “looking to add more Knicks games to its NBA schedule in the final eight weeks of the season.” The Knicks are scheduled “to play twice more on ESPN” (NEWSDAY, 3/1).