GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks Beckham Leads NFLPI's List Of Rising Stars NFL Rep Takes Headphones From Sherman NCAA Partners With Groupon For Ticket Presale Does ATP Need More Player-Specific Merchandise? NFL To Run Domestic Violence PSA On NBC Kardashian Featured In T-Mobile Super Bowl Ads Durant, Watt Endorse American Family Ins.
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SBD/March 1, 2011/Marketing and Sponsorship
Published March 1, 2011
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WHAT A DEAL! Monumental Sports & Entertainment (MSE) yesterday announced Groupon as the official and exclusive Daily Deal sponsor of the Wizards, Capitals, WNBA Mystics and Verizon Center. Groupon will offer team and arena deals to local subscribers, and the company will receive signage throughout the interior and exterior of the arena, including in-game signage during Wizards, Capitals and Mystics games. Ted Leonsis, who owns Monumental, is a Groupon investor and BOD member (THE DAILY).
FUN & GAMES: MARKETING magazine's Arif Durrani reports Visa is "turning to British Olympians past and present" for a US$8.1M ad campaign "to run throughout the build-up to the London 2012 Games." The campaign will feature former U.K. rower Sir Steven Redgrave, heptathlete Jessica Ennis and former paralympian Tanni Grey-Thompson. The ads, via Saatchi & Saatchi, "will launch later this month" and "show the athletes using Visa cards in everyday settings" (MARKETINGMAGAZINE.co.uk, 3/1).