SBD/March 1, 2011/Franchises

Raptors Lower Season-Ticket Prices For '11-12 , Freeze '12-13 Prices

Raptors season-ticket prices for the '11-12 season “will be significantly cheaper” than this year, according to Ryan Wolstat of the TORONTO SUN. Maple Leaf Sports & Entertainment Exec VP & COO Tom Anselmi said that “lower bowl season seats will be dropped anywhere between 5-30%,” while upper bowl seats “will fall in the 10-almost-40% range.” The team also will be “bringing back its draft party and various other ‘loyalty packages.’” In addition, Anselmi said, “We are freezing prices for 2012-13 and will pay out interest if there is a work stoppage next season.” Wolstat notes the Raptors “have slipped to 17th in average attendance (the team’s lowest mark since the 2005-06 season)." They are "drawing 1,350 less fans per game than a season ago, about 2,200 less than during the 2008-09 campaign and about 3,000 less than in 2007-08.” In an “attempt to woo fans that aren’t season seat holders,” MLSE will also be “introducing dynamic pricing after experimenting with it in some sections this season.” Prices for single games will be set at the beginning of next season, but “they will fluctuate on a monthly -- and at times, even weekly -- basis depending on calibre of opponent, day of the week and other factors” (TORONTO SUN, 3/1).
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