Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel
SBD/March 31, 2011/Marketing and Sponsorship
Will Kegasus Campaign Help Preakness Draw Larger Crowd To Infield?
Published March 31, 2011
NOT A FITTING REPRESENTATIVE: In Baltimore, Kevin Cowherd writes of the new campaign, "Tell me this is some kind of joke. ... Kegasus makes 'Get Your Preak On' look like Shakespeare in the park." Cowherd: "This is the best the Maryland Jockey Club could do to sell the fabled middle jewel of racing's Triple Crown? A half-man, half-horse who ... looks like every bleary-eyed low-life who's ever been led out of the infield in handcuffs by the cops? ... Do we really want a hard-partying knucklehead named Kegasus to be the image of this wonderful day of thoroughbred racing?" (Baltimore SUN, 3/31). Also in Baltimore, Laura Vozzella writes under the header, "The Wrong Party Animal." Vozzella: "Leave it to an out-of-town ad agency to invent a mythological creature when Baltimore has authentic, homegrown party animals better suited to promote boozing and betting in the Preakness infield" (Baltimore SUN, 3/31).