Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Companies Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/March 31, 2011/Marketing and Sponsorship
Will Kegasus Campaign Help Preakness Draw Larger Crowd To Infield?
Published March 31, 2011
NOT A FITTING REPRESENTATIVE: In Baltimore, Kevin Cowherd writes of the new campaign, "Tell me this is some kind of joke. ... Kegasus makes 'Get Your Preak On' look like Shakespeare in the park." Cowherd: "This is the best the Maryland Jockey Club could do to sell the fabled middle jewel of racing's Triple Crown? A half-man, half-horse who ... looks like every bleary-eyed low-life who's ever been led out of the infield in handcuffs by the cops? ... Do we really want a hard-partying knucklehead named Kegasus to be the image of this wonderful day of thoroughbred racing?" (Baltimore SUN, 3/31). Also in Baltimore, Laura Vozzella writes under the header, "The Wrong Party Animal." Vozzella: "Leave it to an out-of-town ad agency to invent a mythological creature when Baltimore has authentic, homegrown party animals better suited to promote boozing and betting in the Preakness infield" (Baltimore SUN, 3/31).