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SBD/March 31, 2011/Marketing and Sponsorship
Will Kegasus Campaign Help Preakness Draw Larger Crowd To Infield?
Published March 31, 2011
NOT A FITTING REPRESENTATIVE: In Baltimore, Kevin Cowherd writes of the new campaign, "Tell me this is some kind of joke. ... Kegasus makes 'Get Your Preak On' look like Shakespeare in the park." Cowherd: "This is the best the Maryland Jockey Club could do to sell the fabled middle jewel of racing's Triple Crown? A half-man, half-horse who ... looks like every bleary-eyed low-life who's ever been led out of the infield in handcuffs by the cops? ... Do we really want a hard-partying knucklehead named Kegasus to be the image of this wonderful day of thoroughbred racing?" (Baltimore SUN, 3/31). Also in Baltimore, Laura Vozzella writes under the header, "The Wrong Party Animal." Vozzella: "Leave it to an out-of-town ad agency to invent a mythological creature when Baltimore has authentic, homegrown party animals better suited to promote boozing and betting in the Preakness infield" (Baltimore SUN, 3/31).