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SBD/March 31, 2011/Marketing and Sponsorship
NFL Lockout Watch, Day 20: Work Stoppage Not Affecting Marketing
Published March 31, 2011
CHANGE OF TUNE: SPORTSBUSINESS JOURNAL’s Liz Mullen notes officials with NFL Players last week said that the NFL “has backed off its comments questioning the unit’s ability to use group player rights to make marketing, advertising and licensing deals.” An attorney for NFL Players “wrote a strongly worded letter to” Gertzog, “threatening legal action against the league if the league continued to question publicly in the press and privately to sponsors the players subsidiary’s ability to use group player rights in marketing.” An NFL spokesperson said the league has been “encouraging NFL sponsors to acquire whatever separate player rights they need to activate their marketing programs” (SPORTSBUSINESS JOURNAL, 3/28 issue).