SBD/March 31, 2011/MLB Season Preview

Friends & Family: Yankees Lead All MLB Teams In Facebook Fans With 3.3 Million

The Yankees have proven to be just as strong of a brand in the social media space as they are in other forms of league marketing. Over the course of Spring Training, the Yankees averaged 6,566 new Facebook fans every day, well above the league average of 1,098 daily adds. They also led all teams in overall Facebook fans by a large margin, with 3,398,116 at the end of Spring Training. The Red Sox and Cubs are the only other franchises to top the 1 million fan mark. The D'Backs saw the biggest increase in Facebook followers after Spring Training, with a 16.4% jump. The following chart lists MLB teams by number of Facebook followers (THE DAILY).

TEAM
PRE-SPRING FANS*
POST-SPRING FANS*
FANS ADDED
% INCREASE
Yankees
3,082,960
3,398,116
315,156
10.2
Red Sox
1,960,988
2,194,123
233,135
11.9
Cubs
984,563
1,092,308
107,745
10.9
Giants
798,700
869,808
71,108
8.9
Phillies
757,772
807,269
49,497
6.5
Cardinals
592,971
656,531
63,560
10.7
Braves
559,870
624,376
64,506
11.5
Tigers
511,765
563,675
51,910
10.1
Dodgers
500,569
559,060
58,491
11.7
White Sox
499,260
552,171
52,911
10.6
Twins
495,923
538,891
42,968
8.7
Rangers
467,071
523,689
56,618
12.1
Mets
327,358
358,339
30,981
9.5
Brewers
310,772
336,979
26,207
8.4
Reds
286,234
314,281
28,047
9.8
Indians
275,107
308,159
33,052
12.0
Mariners
257,497
284,347
26,850
10.4
Rockies
232,602
261,783
29,181
12.6
Rays
239,736
258,622
18,886
7.9
Astros
232,054
257,875
25,821
11.1
A's
238,220
248,177
9,957
4.2
Angels
204,483
234,157
29,674
14.5
Blue Jays
203,662
229,846
26,184
12.9
Padres
193,203
221,673
28,470
14.7
Orioles
186,046
212,513
26,467
14.2
Royals
169,260
185,910
16,650
9.8
Pirates
140,188
158,930
18,742
13.4
Marlins
130,474
142,964
12,490
9.6
D'Backs
100,443
117,013
16,570
16.5
Nationals
70,232
79,111
8,879
12.6


FAN FINDINGS: In San Jose, Mike Swift notes Facebook has taken an "unprecedented look at the millions of members around the world who have hit the 'Like' button" for their favorite MLB team, "or who posted updates about their feelings about their team after a win or a loss." The site also has "developed a 'fair weather fan' index for fans who only follow their team when it is winning." According to Facebook's findings, "nearly 50 percent of fans of the Cardinals and the Minnesota Twins are women, while just more than a quarter" of Blue Jays fans were female. The Yankees and Red Sox "have the most extensive 'fan Diaspora,' as measured by the median distance their fans live from Yankee Stadium or Fenway Park." A's fans were the "only fan community to average more than 500 friends on Facebook," while fans of the Angels and the Dodgers "have the fewest friends on Facebook, averaging 350 or less." Phillies fans "were least likely to hit the 'Like' button for any other team" (SAN JOSE MERCURY NEWS, 3/31).
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