Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/March 30, 2011/Marketing and Sponsorship
Shell To Remain Title Sponsor Of Houston's PGA Tour Event Through '17
Published March 30, 2011
TRYING TO SAVE THE HERITAGE: Hilton Head Island and Heritage Classic Foundation officials said that they are "willing to consider using a $30 million mix of state, local and private money to save the Heritage PGA Tour event" in Hilton Head, S.C. But with South Carolina Gov. Nikki Haley "opposed to underwriting the golf tournament with taxpayer dollars, some say such a proposal is unlikely to gain traction." In South Carolina, Barton & McCann reported Beaufort County Council member Stu Rodman proposed that "state and local governments and Sea Pines Resort agree to provide a total of $30 million over five years if the Heritage can't find a sponsor by late April, when its contract with the tour expires." Rodman said that it would "give the Heritage the financial stability necessary to remain on the tour's schedule." The town and county have each committed $1M "to help put on this year's tournament without a title sponsor." Rodman said that those commitments "would count toward the sums outlined in his proposal." However, Hilton Head town manager Steve Riley said that he "doubts all parties would participate" (Hilton Head ISLAND PACKET, 3/29).