NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/March 29, 2011/Marketing and Sponsorship
Published March 29, 2011
HAIR CARE: Head & Shoulders yesterday launched a spot with Twins C Joe Mauer and Steelers S Troy Polamalu, and in Minneapolis, Paul Walsh wrote Mauer “throws on the towel in a mocking depiction” of Polamalu. Mauer in the ad “lifts his voice several octaves to the delight of others in the clubhouse.” The “theatrics come to an end when Polamalu catches him in the act.” Walsh notes Mauer “recently added a commercial touting tourism in Minnesota in which he solos through a couple of lines in a song.” He also “has done ads for Kemps dairy products, Minneapolis-based Anytime Fitness” and Sony’s “MLB: The Show” franchise (STARTRIBUNE.com, 3/28).
TRAVEL WITH STYLE: The US Ski & Snowboard Association signed an eight-year extension with its official baggage partner, High Sierra. The deal will see High Sierra continue to supply USSA with customized backpacks, boot bags, ski and snowboard bags, duffel bags, hydration packs and other luggage and equipment through '19. Terms of the deal were not available. In addition to getting rights to US Ski, Snowboard and Freeskiing team marks, High Sierra also gets the rights to put a USSA hang tag on all of its products (Tripp Mickle, SportsBusiness Journal).
IN THE LINEUP: YAHOO SPORTS’ Jay Busbee noted Austin Dillon, Richard Childress’ grandson, will “make his Sprint Cup debut in a car sponsored by the Ronald Reagan Presidential Foundation’s Centennial Celebration, as well as the Childress Institute for Pediatric Trauma.” Dillon will drive the No. 98 in an "as-yet-undetermined race" (SPORTS.YAHOO.com, 3/28).