Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot
Upcoming Conferences and Events
SBD/March 29, 2011/Marketing and Sponsorship
Published March 29, 2011
HAIR CARE: Head & Shoulders yesterday launched a spot with Twins C Joe Mauer and Steelers S Troy Polamalu, and in Minneapolis, Paul Walsh wrote Mauer “throws on the towel in a mocking depiction” of Polamalu. Mauer in the ad “lifts his voice several octaves to the delight of others in the clubhouse.” The “theatrics come to an end when Polamalu catches him in the act.” Walsh notes Mauer “recently added a commercial touting tourism in Minnesota in which he solos through a couple of lines in a song.” He also “has done ads for Kemps dairy products, Minneapolis-based Anytime Fitness” and Sony’s “MLB: The Show” franchise (STARTRIBUNE.com, 3/28).
TRAVEL WITH STYLE: The US Ski & Snowboard Association signed an eight-year extension with its official baggage partner, High Sierra. The deal will see High Sierra continue to supply USSA with customized backpacks, boot bags, ski and snowboard bags, duffel bags, hydration packs and other luggage and equipment through '19. Terms of the deal were not available. In addition to getting rights to US Ski, Snowboard and Freeskiing team marks, High Sierra also gets the rights to put a USSA hang tag on all of its products (Tripp Mickle, SportsBusiness Journal).
IN THE LINEUP: YAHOO SPORTS’ Jay Busbee noted Austin Dillon, Richard Childress’ grandson, will “make his Sprint Cup debut in a car sponsored by the Ronald Reagan Presidential Foundation’s Centennial Celebration, as well as the Childress Institute for Pediatric Trauma.” Dillon will drive the No. 98 in an "as-yet-undetermined race" (SPORTS.YAHOO.com, 3/28).