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SBD/March 29, 2011/Marketing and Sponsorship
Kentucky Merchandise Flying Off Shelves In Wake Of Team's Return To Final Four
Published March 29, 2011
UNCHARTERED WATERS: In Richmond, Kristen Green notes Barnes & Noble @ VCU Bookstore yesterday was "transformed into fan central, as students, alumni and area residents lined up to buy gold and black NCAA Final Four T-shirts." The line of fans "stretched out the building and down the block" to get their shirts commemorating VCU's first Final Four trip. More shirts are "expected to arrive today, and the bookstore expects to sell 30,000 this week." Green notes all the "T-shirts, sweatshirts, hats, travel mugs and anything that says 'VCU' went out on the floor" Sunday, so the store "started making desperate calls to vendors" (RICHMOND TIMES-DISPATCH, 3/29). Bookstore GM Amy Randolph said, "We had fans start lining up around 10:00am, with an expected shipment arrival of 2:30. There was a flight delay of course, and our shirts didn't actually show up until about 4:30. By that time, we had 600 people lined up outside the store, around the block. ... We rang about 3,500 shirts through our registers in just a couple hours." She said the store has sold "well over 20,000 shirts" since the start of the NCAA Tournament ("First Take," ESPN2, 3/29).
SECOND TIME IS THE CHARM: Meanwhile, Butler Univ. fans "descended on the Spirit Shop at Hinkle Fieldhouse on Monday to snap up Butler hats, T-shirts, sweatshirts, jerseys and all kinds of gear." Butler's bookstore "sold out of Final Four T-shirts by Monday afternoon" (INDIANAPOLIS STAR, 3/29).