SBD/March 29, 2011/Franchises

Island Of Adventure: Islanders Announce Price Cuts To Season Tickets

Islanders season-ticket holders will pay the same or less than last season's prices
The Islanders yesterday announced “revised season-ticket pricing for 2011-12 designed to give existing subscribers relief and, perhaps more importantly, attract new ones,” according to Neil Best of NEWSDAY. The team “guaranteed that every renewing season-ticket holder will pay the same as or less than in 2010-11.” For more than 60% of those ticket holders, the “per-game ticket price will fall.” Islanders Senior VP Michael Picker said that “nearly 80 percent would see a direct financial benefit.” Picker said that “on average, 2011-12 rates will drop about 16 percent from those charged for new subscriptions sold at the start of this season.” The “least expensive season ticket will cost $630 next season, or $15 per game, down from $25” last season. The “most expensive, excluding limited premium seats, will cost $90 -- and come with parking -- down from $110 for people who first subscribed at the start of this season.” There are “16 other price points in between.” Picker “declined to say what the Islanders’ season-ticket base is.” Best notes the team “has struggled with attendance for years,” with its average crowd of 10,650 this season ranking last in the NHL. The team “has not announced individual game prices for 2011-12, but they are likely to be lower than the beginning of this season and closer to where they have been since a reduction in February” (NEWSDAY, 3/29).
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