SBD/March 28, 2011/Research and Ratings

Overnight Nielsen Ratings From Broadcast TV Weekend Sports Telecasts

The chart below lists broadcast TV overnight Nielsen ratings from weekend sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RATING
NCAA Tournament: Regional Semifinal: North Carolina-Marquette
3/25
CBS
7:15-
9:30pm
5.5
NCAA Tournament: Regional Semifinal: Ohio State-Kentucky
3/25
CBS
9:45pm-
12:00am
8.4
"ESPN Sports Saturday"
3/26
ABC
4:00-
6:00pm
0.6
NCAA Tournament: Regional Final: Butler-Florida
3/26
CBS
4:20-
7:06pm
5.8
NCAA Tournament: Regional Final: Arizona-Connecticut
3/26
CBS
7:06-
9:27pm
6.6
PGA Tour: Arnold Palmer Invitational: Third Round
3/26
NBC
2:30-
6:00pm
1.9
Izod IndyCar Series: Honda GP of St. Petersburg
3/27
ABC
12:30-
3:15pm
1.3
"Geico Presents: The Best of College Basketball"
3/27
CBS
1:00-
2:00pm
1.2
NCAA Tournament: Regional Final: Kansas-VCU
3/27
CBS
5:00-
7:15pm
7.5
NCAA Tournament: Regional Final: Kentucky-North Carolina
3/27
CBS
2:15-
4:45pm
9.7
NASCAR Sprint Cup: Auto Club 400
3/27
Fox
3:30-
6:00pm
4.1
Golf Digest Equipment Special (taped)
3/27
NBC
1:30-
2:30pm
0.4
PGA Tour: Arnold Palmer Invitational: Final Round
3/27
NBC
2:30-
6:15pm
2.1
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